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Ever used Lume Deodorant or at least giggled at one of their offbeat ads?
Behind the brand is Dr. Shannon Klingman, a former OB-GYN who turned a very specific patient complaint into a wildly successful business.
Thanks to Lume, Shannon Klingman’s net worth is now $100 million!
Let’s break down how she made it happen.
Who Is Shannon Klingman?
Shannon Klingman spent years as a board-certified OB-GYN listening to the same embarrassing issue from her patients: odor.
Not from the armpit, but below the belt. Yeah, that!
Lume, founded by Shannon Klingman, can be used in any place with an odor, such as armpits, external genitalia, under the breasts, buttock crevices, and feet
Image source: Instagram
In 2017, Shannon founded Lume, creating a deodorant that was pH-balanced, aluminum-free, and safe to use anywhere on the body. I mean, anywhere that stinks. Pits, vulva, underboob, buttcrack, feet.
She didn’t tiptoe around the awkwardness. That, combined with real medical science, got people talking. And buying!
How She Built Her Fortune
Shannon is now worth $100 million. Below are her revenue streams:
Direct-to-Consumer Sales
Lume sells primarily through its own website. That means higher profit margins, customer data, and monthly subscriptions that keep the cash flowing.
Site traffic? Almost a million visitors a month. That’s a lot of deodorant if even 10% check out.
Retail Partnerships
Lume is now stocked at Target, Walmart, Wegmans, Amazon, CVS—all major retailers. These deals give the brand credibility and volume, which adds up fast.
Lume is now stocked at Target, Walmart, Wegmans, Amazon, CVS—all major retailers. These deals give the brand credibility and volume, which adds up fast
Image source: Instagram
Patent Ownership
Shannon owns the formula and holds the patents. That intellectual property is worth a lot and opens the door to licensing or manufacturing deals down the road.
Equity in the Brand
While Harry’s acquired Lume in 2021, Shannon (and her whole team) stayed with the brand.
While Harry’s acquired Lume in 2021, Shannon (and her whole team) stayed with the brand
Image source: Facebook
She’s still very much the face, voice, and CEO of Lume. If you’ve seen those delightfully unfiltered ads, you know exactly what I mean.
And with Lume pulling in around $10–50 million in revenue, even holding a slice of the pie is nothing to scoff at. Considering how fast the brand keeps growing, that chunk is likely worth a lot.
Medical Practice
Before Lume, Shannon was a fully practicing OB-GYN. She delivered babies, performed minor surgeries, and specialized in less invasive treatments of reproductive issues.
OB-GYNs in the U.S. earn an average of $270,281 a year, per ZipRecruiter. So, not bad for a day job!
A netizen left a comment on a daily life post shared by Shannon Klingman, praising her for her excellent skills in performing cesarean sections
Image source: Instagram
TV Medical Expert
From 2009 to 2011, Shannon also moonlighted as an on-air medical expert for KSTP, Hubbard Broadcasting.
She created segment topics, wrote scripts, designed visuals, and appeared on-air to break down medical info for everyday viewers. Think Dr. Oz, but make it Midwest.
Looking Ahead
Shannon Lingman’s net worth might be the headline, but the real story is that of a doctor who saw a need and trusted her gut.
Shannon reinvented what a personal care brand could be. One part science, one part bold honesty, and one part “no one else is doing this.”
And by the look of things, she’s nowhere near done.
Featured image source: Instagram
